U & Mi
Branding
A dainty gemstone jewelry brand inspired by the serene beauty of the coast. U & Mi captures the effortless elegance of seaside living, where soft sands meet tranquil waves.
Brand Story & Vision
U & Mi jewelry is for those who seek timeless elegance with a coastal touch. Inspired by Los Angeles' sun-kissed beaches and laid-back charm, each piece captures the peaceful beauty of the ocean. With gemstones adding a splash of color and the healing energy of the sea, the jewelry brings calm, protection, and serene elegance to wearers around the world.